Post by account_disabled on Mar 10, 2024 23:57:43 GMT -5
What influences the price of managing a campaign in Google Ads? We can distinguish two categories of factors that influence how much Google Ads costs in 2024: internal factors and factors external to the platform. Internal factors that influence the cost of Google Ads Keywords Depending on the search volume of the keywords, the user's search intention or the match you use, you will need a greater or lesser monthly investment . A higher search volume means that the keyword will get more clicks, which will consume your daily investment, since each click has a cost. This is what we know as Cost per Click or CPC .
The monthly investment also varies if the keyword we bid on is informational or transactional. Bidding on a Bottle of Water is not the same as bidding on Buying a Bottle of Water . As a general rule, the second option is Phone Number List more expensive. Lastly, using keyword matching influences how much Google Ads costs. According to the restriction, there are three types of matches: Broad Match “Phrase Match” [Exact match] Normally with more open matches, more terms come in that have nothing to do with the keyword you are bidding on, which means that your ads are activated, and you spend your monthly investment with terms that are not very relevant or with CPCs that are too high.
How to solve the problem of irrelevant terms or those that consume more investment due to having high CPCs but poor results ? With phrase or exact matches but also with the so-called negative keywords, that is, those for which we do not want our ads to be activated. Seasonality Seasonality, as in other platforms or channels, is one of the most important factors in determining how much Google Ads costs . When special dates such as Christmas, Black Friday, January or Summer Sales or Cyber Monday arrive , new competitors enter the auction. This, added to the strategy of the competitors with whom you already share a board, who normally increase investment at these times, causes the CPC to increase and, therefore, the price of Google Ads campaigns .
The monthly investment also varies if the keyword we bid on is informational or transactional. Bidding on a Bottle of Water is not the same as bidding on Buying a Bottle of Water . As a general rule, the second option is Phone Number List more expensive. Lastly, using keyword matching influences how much Google Ads costs. According to the restriction, there are three types of matches: Broad Match “Phrase Match” [Exact match] Normally with more open matches, more terms come in that have nothing to do with the keyword you are bidding on, which means that your ads are activated, and you spend your monthly investment with terms that are not very relevant or with CPCs that are too high.
How to solve the problem of irrelevant terms or those that consume more investment due to having high CPCs but poor results ? With phrase or exact matches but also with the so-called negative keywords, that is, those for which we do not want our ads to be activated. Seasonality Seasonality, as in other platforms or channels, is one of the most important factors in determining how much Google Ads costs . When special dates such as Christmas, Black Friday, January or Summer Sales or Cyber Monday arrive , new competitors enter the auction. This, added to the strategy of the competitors with whom you already share a board, who normally increase investment at these times, causes the CPC to increase and, therefore, the price of Google Ads campaigns .